SMERF Booking Opportunities Are Back

meeting attendees in meeting room

As the hospitality industry continues to rebound and business travel begins to recover, smart hoteliers should now be thinking about how to maximize SMERF booking opportunities for the fall and winter seasons. Thinking outside the box and leveraging new and innovative technologies can make all the difference between a successful SMERF marketing campaign and empty event spaces.

First introduced as a micro-wedding RFP lead generation service in 2020, RFPAssist leverages the ubiquity of Facebook’s Messenger service and enables properties to deliver sales materials to prospects while capturing SMERF business leads 24/7 and 365 days a year. “The results are happy prospects who are provided with immediate delivery of property event sales materials on their mobile devices and happy salespeople who receive real-time SMERF sales leads,” stated DJ Vallauri, Lodging Interactive’s Founder and CEO. 

According to Knowland U.S. Meetings and Events Volume Shows Double-Digit Growth for Fourth Consecutive Month. Lodging Interactive believes now is the time smart hoteliers need to focus on SMERF business opportunities for the upcoming fall and winter seasons. 

“We have shown proven results in driving SMERF RFP leads to our hotel clients which is why we offer a clear, no-risk guarantee. If a property doesn’t receive at least five SMERF RFP leads per month, they don’t pay us,” added Vallauri. “And with 90-day agreement terms, hotels are never locked in long-term.”

RFPASSIST Delivers Warm Sales Leads 

RFPAssist captures Warm SMERF leads by capturing the following information and delivering it in real-time to the hotel sales team:

  • Prospect’s name
  • Email address
  • Phone number
  • Event type
  • Event dates
  • Number of expected attendees, and 
  • Number of sleeping rooms required. 

“Properties are onboarded in less than 10 days with RFP leads sent to multiple hotel sales team members in real-time,” added Mr. Vallauri. “Additionally, the details of every RFP lead are databased for easy ‘roll-up’ reporting by the Director of Sales.”

For more information on how RFPAssist can deliver warm SMERF sales leads to your sales team and a demonstration, please click here or call us at 877-291-4411 ext 704.

About Lodging Interactive

Since 2001 Lodging Interactive has been a leading provider of digital marketing services to the hospitality industry.

The Company is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive customers include over 65 hotel management companies and nearly 700 hospitality properties worldwide. Properties include luxury independent hotels and resorts as well as branded properties from nearly every major brand.

Lodging Interactive is the parent company of CoMMingle:Engage, the Company’s social media marketing, and reputation management division which serves hundreds of hotels, restaurants, spas, and management companies.

In 2020, the Company developed the hospitality industry’s first Facebook Messenger-based SMERF Lead Sales System, RFPAssist, designed to drive hotel group and event business.

Additionally, the Company provides subscription-based website development and digital marketing services through its HotelSiteXPRESS offering. The subscription-based service is based on a ‘pay-as-you-go’ model and requires no capital investment on the part of the hotel.

Lodging Interactive’s corporate office is located nearby New York City, in Parsippany, NJ and it maintains satellite offices in Sydney, Australia, and London, England.

The Company’s mailing address is Lodging Interactive, 900 Lanidex Plaza, Suite 242, Parsippany, NY 07054, USA.

For more information, please contact, 877-291-4411 ext. 704 or visit the company’s websites and

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