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Press Releases
LODGINGINTERACTIVE.COM LAUNCHES PAY-PER-CLICK MANAGEMENT
LodgingInteractive.com Increases Hotel Rankings on Major Search Engines
WHIPPANY, NJ, June 19, 2003 - New Jersey based LodgingInteractive.com announced today that it has launched Pay-Per-Click Management Services (PPCMS) for hotels. The new services ensure hotel clients are always positioned high in the global search engines and manages bid-gaps to maximize overall keyword bidding savings.
"In this highly competitive environment, submitting a hotel website to the major search engines is hardly enough to ensure high search engine ranking. One must also deploy a keyword bidding program such as Overture to rise 'above the noise' and be seen," stated a company spokesman.
A recent study has shown that over 85% of the bids on the "Pay-per-click" search engines are over paid and the advertisers have wasted hundreds of dollars because they can not take care of the bid GAPS. "For example, you bid on a keyword for $0.50, however, the next position below you is only paying $0.15, by closing the bid gaps between your bid and next bid, you save $0.34 (or 68% of saving) per click. Since other advertisers keep changing their bid price, the bid Gaps and position will also be changed frequently. In order to maintain your positions and lowest bid price, we use proprietary Pay Per Click Management Software which is absolutely the most powerful weapon to win the 'Pay-Per-Click' war," added the company spokesman.
About Lodging Interactive
Lodging Interactive is headquartered in Whippany, NJ and is establishing itself as the leading provider of Internet Marketing Services to the lodging industry. The company provides a-la-carte and managed Internet Marketing Services for hotels and B&B's. The company's mailing address is Lodging Interactive, 831 Route 10, Suite 104, Whippany, NJ 07981. You may also reach the company by telephone at 877-833-7375 or via email at info@lodginginteractive.com
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