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Press Releases
LODGING INTERACTIVE OFFERS RICH MEDIA PRODUCTION AND CHANNEL DISTRIBUTION SERVICES
Lodging Interactive Provides Clients Additional Channel Distribution Opportunities via Thousands of Websites
WHIPPANY, NJ, September 8, 2004 - Lodging Interactive today announced that it has launched new rich media and distribution services for hotels and resorts. Through its partnership with VFM Interactive Inc., Lodging Interactive provides its clients with video presentations, virtual tours and total distribution services.
Lodging Interactive's full suite of rich media services includes video production, photo montages, 360 virtual tours and distribution to over 5,000 travel related websites such as Travelocity.com, Orbitz.com, TripAdvisor, TravelWeb.com and many more. "We are very pleased to offer our clients such a superior product and service which will not only increase their website's stickiness, but will improve look to book ratios on third party travel websites," stated DJ Vallauri, Lodging Interactive's president & CEO.
Research continues to support that rich media generates click through rates of 4 to 5 times the average when compared to non-rich media. According to a Measurecast/Yankee Group study, streaming media (video and audio) ads have been shown to deliver five times the click-through rate of a traditional banner (Media News, May 2001). Similar results (4.8 time click-through rate) were reported by eMarketer and eAdvertising Report.
"It's all about the user's experience, increased distribution opportunities and increased conversion rates for our clients. By deploying rich media content and maximizing conversion opportunities on third party travel websites, most clients achieve a return on their investment in only a few months," added Mr. Vallauri.
For more information, please visit http://www.lodginginteractive.com/video-distribution.html
About Lodging Interactive
Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a-la-carte and full managed Internet Marketing Services for hotels, resorts, timeshares and bed and breakfasts. The company is headquartered in Whippany, NJ and can reached at 973-585-7065 or by visiting its website at www.LodgingInteractive.com
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