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Press Releases
COMPANY HELPS HOTELIERS AUDIT THEIR EXISTING WEBSITES
Lodging Interactive Launches a Hotel We bsite Audit Service to Help Hoteliers Maximize their We bsite User Experience and Revenues
WHIPPANY, NJ, September 28, 2004 -Lodging Interactive today announced that it has launched a new website usability service designed to aid hoteliers in understanding the strengths and weaknesses of their existing we bsites. Lodging Interactive's website audit service encompasses usability from both a human factor and from a search engine readiness standpoint.
"Our website audit service is designed to enable our hotel clients to have a clear understanding of the strengths and weaknesses of their existing websites. It is becoming increasingly critical for hotel websites to be maximized for human visitors as well as the major search engines," stated Mr. DJ Vallauri, president & CEO of Lodging Interactive.
Lodging Interactive's website audit service combines a human review process with sophisticated automated technologies. Lodging Interactive's design and development experts analyze a hotel website's user experience and navigation to ensure a minimum click to book ratio. Then, it uses proprietary software technologies to audit the website for search engine readiness. "For the past year it has been very fashionable for hotel websites to have 15 second flash introductions. However, hoteliers fail to realize that these flash introductions are detrimental when trying to achieve high search engine rankings," added Mr. Vallauri.
Lodging Interactive's website audit service includes:
- Executive Summary Review
- Website design & User functionality
- Site architecture audit
- Broken links sorted by page
- Bad bookmarks
- Slow loading pages
- Old pages
- New pages
- Pages with missing titles
- HTML Syntax errors
- Browser compatibility across browser & operating systems
- Internet Privacy Statement
- Terms of Use
- Google optimization report
- Yahoo optimization report
- Keyword density analyzer
- Search engine spider simulation audit
- Search engine ranking report
"We are a firm believer that all websites should be audited at least annually as many things can change. Also, a comprehensive website audit should precede any search engine marketing efforts to ensure the best results; it makes no sense to tell a search engine to index your website when your we bsite is broken," added Mr. Vallauri.
About Lodging Interactive
Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a-la-carte and full managed Internet Marketing Services for hotels, resorts, timeshares and bed and breakfasts. The company is headquartered in Whippany, NJ and can reached at 973-585-7065 or by visiting its website at www.LodgingInteractive.com
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