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Press Releases
LODGING INTERACTIVE ROLLS OUT AFFORDABLE
TRAVEL AGENT EMAIL MARKETING PROGRAM
PARSIPPANY, NJ, September 19, 2005 -Lodging Interactive, a leading hospitality Internet marketing, website design and hosting firm announced today, that it has launched its new End2End ROIT reporting platform for pay-per-click advertising campaigns. End2End ROIT enables Lodging Interactive hotel clients to accurately measure the effectiveness of their pay-per-click advertising campaigns. This measurement is from the initial search engine and keyword, website visits, property telephone calls generated and the bookings that are made online.
"End2End ROIT combines best of breed third party pay-per-click reporting technologies with our own proprietary systems to enable us to precisely report on our client's pay-per-click advertising campaigns. With End2End ROIT, we can measure all website generated revenues and offline reservations made directly with the property as a result of a keyword click through on any major search engine; this is truly revolutionary," said DJ Vallauri, president & CEO of Lodging Interactive.
With End2End ROIT all pay-per-click generated website visits are tagged to enable Lodging Interactive to identify the number of online bookings made and calls generated to each hotel. Additionally, Lodging Interactive provides confirmation numbers and revenue generated as a result of all pay-per-click bookings.
Today's industry statistics indicate a one-to-one ratio of direct phone bookings to online bookings. In other words, for every booking you receive online as a direct result of your search engine advertising, you will receive a direct phone booking. No other advertising channel provides this level of accountable results. Whether your proprietary website has its own booking engine or your site is linked to your brand site's central reservation system, you can have an effective pay per click advertising campaign.
For branded properties, the End2End ROI T system will track the search engine and keyword source of your website traffic, click throughs to your brand web page and phone calls generated by your pay per click investment. For the hotel brands that acknowledge the value of their hotel's having their own proprietary website and willingness to invest in online advertising, we can track actual bookings and the dollar value by placing a simple code on the hotel's booking page on the brand site.
Search engine marketing is an advertising media based on search; not brand loyalty. If the Internet shopper wants a particular brand they are unlikely to visit a search engine, they will visit the brand's website.
Most industry research reports indicate that search engines are utilized in approximately 85% of all Internet transactions and as much as 50% of all travel online transactions. At Lodging Interactive, we have found that our own clients through an effective organic search program combined with a managed pay per click campaign, the average hotel will enjoy an average ROI in excess of 10:1. The new End2End ROI T system gives our clients the information they need to make informed decisions that will drive even better results.
About Lodging Interactive
Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a-la-carte and full managed Internet Marketing Services to hundreds of hotels, resorts, timeshares and bed and breakfasts worldwide. The company also operates hotelBLAST.com, a self-service email marketing system and MyWebsitePromotions.com, a self-service online promotions marketing system.
Lodging Interactive clients include branded properties such as Marriott, Sheraton, Hilton, Radisson, Crowne Plaza Hotels, Doubletree Hotels, Candlewood Suites, Best Western, Wyndham Hotels and numerous independent properties. The company is headquartered in Parsippany, NJ and can be reached at 973-402-4970 or by visiting its website at www.LodgingInteractive.com or www.MyWebsitePromotions.com .
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