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Press Releases
LODGING INTERACTIVE OFFERS
FREE SEARCH ENGINE WHITE PAPER
PARSIPPANY, NJ, August 27, 2005 - Sales revenue for travel suppliers selling online will grow by 27%, according to Merrill Lynch research. Direct sales will represent 40% of all travel revenue with sales by online suppliers outpacing the 3 rd party sales. These statistics have a clear message for the hospitality industry. Whether we are in a strong market or a weak one, buyers will be searching and booking online. Every hotel needs a strong Internet presence. Also, according to Merrill Lynch research, search engines are driving the majority of the direct online sales. So search engine marketing (SEM) is critical to all hotel Internet marketing plans. SEM combines art and science! It demands ongoing resources, analytical interpretation and creativity.
Lodging Interactive delivers effective Internet Marketing for 400 hotels in 34 countries. We created the company in 2001 by hoteliers to help hoteliers. The greatest testimonial for our services is the fact that not one client choose to leave us at the end of their initial one year services agreement.
To help the hoteliers and hotel marketers better understand and to create an effective Internet marketing strategy we have produced an Internet Search Engine Marketing Primer.
You can get your copy of this FREE publication at our website:
http://www.lodginginteractive.com/request_form.php
About Lodging Interactive
Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a-la-carte and full managed Internet Marketing Services to hundreds of hotels, resorts, timeshares and bed and breakfasts worldwide. The company also operates hotelBLAST.com, a self-service email marketing system and MyWebsitePromotions.com, a self-service online promotions marketing system.
Lodging Interactive clients include branded properties such as Marriott, Sheraton, Hilton, Radisson, Crowne Plaza Hotels, Doubletree Hotels, Candlewood Suites, Best Western, Wyndham Hotels and numerous independent properties. The company is headquartered in Parsippany, NJ and can be reached at 973-402-4970 or by visiting its website at www.LodgingInteractive.com or www.MyWebsitePromotions.com .
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