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Press Releases
LODGING INTERACTIVE OFFERS FREE WEB SITE AUDITS
Lodging Interactive Helps Hoteliers Position Their Websites
to Gain More Revenue
WHIPPANY , NJ, February 7, 2005 - Lodging Interactive today announced that it is offering free website audits for hoteliers wanting to find out if their websites are maximized to best sell their hotel online. The free website audit service is valued at $950 and is a special offer only valid through February 2005.
"The International Standards Organization (ISO) defines website usability as the 'effectiveness, efficiency and satisfaction with which a specified set of users can achieve a specified set of tasks in a particular environment.' In the online lodging world this means, ensure your website is efficiently designed to maximize your look to book ratio," stated DJ Vallauri, president & CEO of Lodging Interactive.
For a limited time, through February 2005, Lodging Interactive is offering a unique website usability audit service which measures a website's efficiency level as it relates to the front end (visitor experience) and the back end (search engine optimization readiness). The website usability audit service is conducted by Lodging Interactive's seasoned online marketing experts utilizing sophisticated software and reporting technologies.
"Our website audit service is designed to ena ble our hotel clients to have a clear understanding of the strengths and weaknesses of their existing websites. It is becoming increasingly critical for hotel websites to be maximized for human visitors as well as the major search engines," stated Mr. DJ Vallauri, president & CEO of Lodging Interactive.
Lodging Interactive's we bsite audit service com bines a human review process with sophisticated automated technologies. Lodging Interactive's design and development experts analyze a hotel we bsite's user experience and navigation to ensure a minimum click to book ratio. Then, it uses proprietary software technologies to audit the website for search engine readiness. Lodging Interactive's website audit service includes:
- Executive Summary Review
- We bsite design & User functionality
- Site architecture audit
- Broken links sorted by page
- Bad bookmarks
- Slow loading pages
- Old pages
- New pages
- Pages with missing titles
- HTML Syntax errors
- Browser compati bility across browser & operating systems
- Internet Privacy Statement
- Terms of Use
- Google optimization report
- Yahoo optimization report
- Keyword density analyzer
- Search engine spider simulation audit
- Search engine ranking report
"We believe that a comprehensive website audit should precede all search engine marketing efforts to ensure the best results; it makes no sense to tell a search engine to index your website and to spend money on a Pay-Per-Click marketing campaign when your website is broken," added Mr. Vallauri.
For more information and to obtain a free website audit, hoteliers should visit the following link:
http://www.lodginginteractive.com/request_form.php
About Lodging Interactive
Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a-la-carte and full managed Internet Marketing Services to hundreds of hotels, resorts, timeshares and bed and breakfasts worldwide.
Lodging Interactive clients include branded properties such as Marriott, Sheraton, Hilton, Radisson, Crowne Plaza Hotels, Candlewood, Best Western and numerous independent properties. The company is headquartered in Whippany, NJ and can reached at 877-415-4300 or by visiting its website at www.LodgingInteractive.com
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