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Press Releases
LODGING INTERACTIVE TO PUBLISH SERIES OF
FREE INTERNET MARKETING WHITE PAPERS
FOR HOSPITALITY INDUSTRY
PARSIPPANY, NJ, October 17, 2005 - Lodging Interactive, a leading hospitality Internet marketing, website design and hosting firm announced its plans today to publish a series of free Internet marketing white papers. The seven part series which will be focused on building an effective Internet presence and how to add more sales through search engine marketing is scheduled to be released weekly starting on October 24, 2005 and will run through December 5, 2005.
"Our intent with this series of informative documents is to help educate hoteliers on the real benefits that can be achieved through Internet marketing and to make them more competitive in winning back and strengthening their direct business. Direct website bookings continue to represent the lowest cost channel for hotels, and this series of informative documents will share some free information which can help hoteliers make informed and profitable marketing decisions," said DJ Vallauri, president & CEO of Lodging Interactive.
The Internet marketing white papers will cover the following topics:
- The Value of Search Engine Marketing
- Search Engine Marketing Do's and Don'ts
- Search Engine Marketing Competitive Analysis Methods
- Search Engine Marketing Cost Management
- How to Develop a Clear & Concise Search Engine Strategy
- Setting Realistic Search Engine Marketing Goals & Expectations
- Measuring your Search Engine Marketing Success
Hoteliers interested in receiving the free Internet marketing white papers should visit www.LodgingInteractive.com and subscribe to the company's email marketing list. Then each week a new Internet marketing white paper will be delivered to the recipient. Subscribers can unsubscribe from the email list at anytime.
About Lodging Interactive
Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares and bed and breakfasts worldwide. We also offer hotelBLAST.com, a self-service email marketing system and MyWebsitePromotions.com, a self-service online promotions marketing system.
Lodging Interactive clients include branded properties such as Marriott, Sheraton, Hilton, Radisson, Crowne Plaza Hotels, Doubletree Hotels, Candlewood Suites, Best Western, Wyndham Hotels plus numerous independent properties. The company is headquartered in Parsippany, NJ and can be reached at 973-402-4970 or by visiting its website at www.LodgingInteractive.com or www.MyWebsitePromotions.com
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