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Press Releases
LODGING INTERACTIVE DRIVES
ONLINE ROI FOR THE ALEX HOTEL - NYC
PARSIPPANY , NJ , April 16, 2007 – Lodging Interactive, a leading provider of interactive marketing services to the hospitality industry, continues to deliver increased online contribution to its clients by aggressively managing their internet marketing activities.
For over two years Lodging Interactive has provided The Alex Hotel in New York City with comprehensive Internet marketing services that include Search Engine Optimization, Pay-Per-Click Search Advertising and email marketing programs. Lodging Interactive’s marketing services have been geared towards increasing the Alex’s share of travel agent business and building repeat business via consumer based email marketing campaigns. Lodging Interactive designed The Alex email marketing campaigns with targeted messaging and a look and feel consistent with The Alex’s website experience.
“While The Alex continues to enjoy a substantial return on its marketing investment with Lodging Interactive, our email marketing programs have been a tremendous success,” said Mary Lou Pollack, General Manager of The Alex. “Our Lodging Interactive email campaigns continue to perform well with ROI’s over 2,000%.”
Lodging Interactive’s travel agent database consists of nearly 100,000 travel agents located worldwide. Through its online registration website, travel agents subscribe to receive ongoing promotional messages and specials from hotel suppliers.
“Deploying a successful travel agent email marketing campaign requires a well managed list of opted in travel agents”, stated DJ Vallauri, Founder & President of Lodging Interactive. “Our travel agent email list is rigorously maintained to ensure the highest level of quality, which converts into positive ROI’s for our client campaigns.”
In addition Lodging Interactive manages The Alex’s Search Engine marketing with strategic organic search engine optimization and pay-per-click paid advertising campaigns. In both case Lodging Interactive has been able to increase The Alex’s market share from Google, Yahoo, MSN, and AOL search engines.
“Lodging Interactive’s strategic online marketing initiatives have helped The Alex stand out above the Search Engine clutter and has enables us to book more direct, higher rated, business,” added Ms. Pollack.
About Lodging Interactive
Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares and bed and breakfasts worldwide.
The Company also offers effective online tools and services: hotelBLAST.com, a self-service email marketing system, MyWebsitePromotions.com, a self-service online promotions marketing system, CommentCards.com, a full-service consumer-2-business comment card and email survey service, SEOTracker & SEO Analysis and SEO Competitive Benchmarking Service, interactive Google mapping services, and eProposal Rapid RFP Response System.
Lodging Interactive clients include branded properties such as Marriott, Sheraton, Hilton, Radisson, Crowne Plaza Hotels, Doubletree Hotels, Candlewood Suites, Best Western, Wyndham Hotels plus numerous independent properties.
The Company is headquartered in Parsippany, NJ and can be reached at 973-402-4970 or by visiting its website at www.LodgingInteractive.com and additional service websites: www.MyWebsitePromotions.com, www.hotelMASHUPS.com, http://www.rfplink.com or www.CommentCards.com. Lodging Interactive’s HotelCast2.0 can be heard by visiting www.LodgingInteractive.com/podcast.htm.
Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA), The California Hotel Association, and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information you can also contact Richard Walsh, Vice President of Business Development at rjwalsh@lodginginteractive.com or at 973-402-4970.
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