Blog

meeting attendees in meeting room

SMERF Booking Opportunities Are Back

As the hospitality industry continues to rebound and business travel begins to recover, smart hoteliers should now be thinking about how to maximize SMERF booking opportunities for the fall and winter seasons. Thinking outside the box and leveraging new and innovative technologies can make all the difference between a successful SMERF marketing campaign and empty […]

Read More

The Elephant In The Room: Guest Review Responses

As consumers begin to travel in larger numbers, hotels are facing a new challenge: responding to guest reviews in a timely manner. This is an increasingly important task as social media platforms and consumer review sites like Google My Business, TripAdvisor and Yelp have made it easier for customers to share their experiences with others. […]

Read More
Facebook user on laptop

Facebook is Dead, Long Live Facebook

Social media has become an indispensable tool for hotels to stay in touch with their customers and potential guests. Hotels can share information about their facilities, services, and events with a much larger audience than ever before. The hotel’s social media channels are also valuable tools for generating leads by engaging with prospective guests who […]

Read More

The Current Role of Guest Reviews in the Hotel Industry

Guest reviews and responding to them have always been a vital part of the hotel industry. They are a way for travelers to share their experiences with other potential hotel guests, and they can be used not only by future travelers but also by competing hotels to see what others are saying about them so […]

Read More
<<
>>
Scan to Text