Lodging Interactive’s RFPAssist Generates SMERF Event Leads to Hotels
Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, today announced that, RFPAssist, its lead generation service now delivers SMERF (Social, Military, Educational, Religious and Fraternal) event sales leads to hotel sales teams. Originally developed to capture wedding sales leads, the service has now been enhanced to capture opportunities in other SMERF markets.
“Our RFPAssist event lead generation service has proven to be extremely effective in driving wedding and catering leads to our hotel clients, generating on average 50+ new wedding leads a month,” said DJ Vallauri, Founder, President and CEO of Lodging Interactive. “And now we’re very excited to announce that we’ve enhanced RFPAssist to also generate SMERF event leads just as effectively. This comes at a time when our industry continues to recover from the global pandemic.”
RFPAssist doesn’t replace, but rather complements the hotel’s existing website RFP form. RFPAssist provides innovative A.I. driven technologies to assist prospects via conversational marketing sales flows to capture lead information which is shared with hotel sales teams. “Simply put, RFPAssist is a 24/7 sales agent that ensures all sales opportunities are captured and every prospect is serviced in real-time and efficiently,” added Mr. Vallauri
The Business Model
RFPAssist is offered to hotels based on a low one time set up fee and a low monthly service fee. Agreements are based on a month-to-month model and can be cancelled with any 90-day period. Installation is simple and only requires one short link placed on the hotel website.
For case study information and to schedule a demonstration of RFPAssist,
About Lodging Interactive and Commingle:Engage
Since 2001 Lodging Interactive has been a leading provider of digital marketing services to the hospitality industry.
The Company is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly’s Magellan Awards have recognized Lodging Interactive as an industry leader.
Lodging Interactive customers include over 65 hotel management companies and nearly 700 hospitality properties worldwide. Properties include luxury independent hotels and resorts as well as branded properties from nearly every major brand.
Lodging Interactive is the parent company of CoMMingle:Engage, the Company’s social media marketing and reputation management division which serves hundreds of hotels, restaurants, spas, and management companies.
In 2020, the Company developed the hospitality industry’s first Facebook Messenger-based SMERF Lead Sales System, RFPAssist, designed to drive hotel group and event business.
Additionally, the Company provides subscription-based website development and digital marketing services through its HotelSiteXPRESS offering. The subscription-based service is based on a ‘pay-as-you-go’ model and requires no capital investment on the part of the hotel.
Lodging Interactive’s corporate office is located nearby New York City, in Parsippany, NJ and it maintains satellite offices in Sydney, Australia and London, England.
The Company’s mailing address is: Lodging Interactive, 900 Lanidex Plaza, Suite 242, Parsippany, NY 07054, USA.