Threads, the latest social networking app launched by Meta Platforms on July 5, 2023, is already causing a stir among marketers. Owned by the same company that operates Facebook, Instagram, and WhatsApp, Threads offers a fresh approach to social interaction. Integrated closely with Instagram, this iOS and Android exclusive app has been described by Meta as "Instagram's text-based conversation app".
Threads empowers users to share text, images, and videos while engaging with others through likes, reposts, and replies. Though it bears similarities to Twitter, Meta aims to maintain a "kind" and "friendly" atmosphere within the platform.
Setting up Threads is a breeze:
- Make sure to download the Threads app on your iOS or Android device.
- Use your existing Facebook or Instagram business page to log in.
- Customize your profile with a picture, a brief bio, and your interests to attract like-minded individuals and potential customers.
- Dive into various communities and conversations, actively participating in those that interest you.
Things to consider for your Threads hotel account:
- Make sure you have an Instagram account as this is where you will rely on customer engagement with your Threads.
- Posts are limited to 500 characters, and there's currently no hashtag feature, although this may change in the future.
- As with any social platform, genuine interaction is essential. To resonate with your audience, engage in discussions without being overly promotional.
Advantages for hotels to join Threads:
- Streamlined Communications: Create a dedicated "hotel network" to share quick updates and timely offers, fostering focused communities within this clutter-free environment - at least for the time being.
- Easy Content Sharing: Seamlessly integrate with Instagram to share behind-the-scenes glimpses and story-style updates, increasing your message's reach across platforms.
- Instant Customer Support: Utilize Threads to offer immediate assistance and support, tapping into the popularity of this channel.
- Authentic Engagement: Engage in conversations centered around topics of interest to your target audience, fostering a deeper connection between them and your brand.
In conclusion, the buzz surrounding Threads is warranted, and its business potential is vast. As a hotel marketer, carefully assess whether this channel aligns with your unique needs. Consider whether your guests will be likely to use Threads, if you have the resources to create relevant content and engage with communities, and how this app fits into your broader marketing strategy. While many questions remain, it's worth exploring Threads, even if the initial drive is fueled by FOMO (Fear Of Missing Out)!
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