Embracing Threads: A Potential Game-Changer for Hotel Marketers

Hotels can leverage the uncluttered spaces of Threads, at least for the time being.

Embracing Threads: A Potential Game-Changer for Hotel Marketers

Threads, the latest social networking app launched by Meta Platforms on July 5, 2023, is already causing a stir among marketers. Owned by the same company that operates Facebook, Instagram, and WhatsApp, Threads offers a fresh approach to social interaction. Integrated closely with Instagram, this iOS and Android exclusive app has been described by Meta as "Instagram's text-based conversation app".

Threads empowers users to share text, images, and videos while engaging with others through likes, reposts, and replies. Though it bears similarities to Twitter, Meta aims to maintain a "kind" and "friendly" atmosphere within the platform.

Setting up Threads is a breeze:

  • Make sure to download the Threads app on your iOS or Android device.
  • Use your existing Facebook or Instagram business page to log in. 
  • Customize your profile with a picture, a brief bio, and your interests to attract like-minded individuals and potential customers.
  • Dive into various communities and conversations, actively participating in those that interest you.

Things to consider for your Threads hotel account:

  • Make sure you have an Instagram account as this is where you will rely on customer engagement with your Threads. 
  • Posts are limited to 500 characters, and there's currently no hashtag feature, although this may change in the future.
  • As with any social platform, genuine interaction is essential. To resonate with your audience, engage in discussions without being overly promotional.

Advantages for hotels to join Threads:

  • Streamlined Communications: Create a dedicated "hotel network" to share quick updates and timely offers, fostering focused communities within this clutter-free environment - at least for the time being.
  • Easy Content Sharing: Seamlessly integrate with Instagram to share behind-the-scenes glimpses and story-style updates, increasing your message's reach across platforms.
  • Instant Customer Support: Utilize Threads to offer immediate assistance and support, tapping into the popularity of this channel.
  • Authentic Engagement: Engage in conversations centered around topics of interest to your target audience, fostering a deeper connection between them and your brand.

In conclusion, the buzz surrounding Threads is warranted, and its business potential is vast. As a hotel marketer, carefully assess whether this channel aligns with your unique needs. Consider whether your guests will be likely to use Threads, if you have the resources to create relevant content and engage with communities, and how this app fits into your broader marketing strategy. While many questions remain, it's worth exploring Threads, even if the initial drive is fueled by FOMO (Fear Of Missing Out)!

Click here for more information about our CoMMingle:Engage social media marketing services, or call 877-291-4411 ext. 704.

About Lodging Interactive

Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels worldwide, including select service, full-service, and luxury properties.

The Company's social media marketing and guest reviews response division, CoMMingle:Engage, serves a range of hospitality businesses, including hotels, restaurants, spas, and management companies.

Additionally, the Company provides subscription-based website development and digital marketing services. The subscription-based service is based on a 'pay-as-you-go' model and requires little upfront investment on the part of the hotel.

The Company continues to innovate by introducing supportive services that enhance its primary business lines. Recently, it launched Commingle360, a custom landing page service aimed at driving direct bookings through social media content posts.

Lodging Interactive has received numerous awards, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.

For more information, email hello@lodginginteractive.com, call 877-291-4411 ext. 704, or visit the company's website.


DJ Vallauri
President & Founder
Phone: 877-291-4411 ext 704