Lodging Interactive was approached by an independent beachfront resort to create and manage a digital marketing campaign with a budget of $4,500 over a 90-day period. Our team developed a comprehensive strategy, utilizing multiple digital channels to maximize reach, engagement, and new bookings. As a result, the campaign generated an impressive $208,872 in revenue, a return on ad spend (ROAS) of 4,541%.
The primary goal of the campaign was to boost brand recognition, audience engagement and secure new reservations for the resort. To accomplish this, Lodging Interactive devised a comprehensive multi-channel digital marketing plan, aiming to maximize ROI within the allotted budget and timeline.
A major branded hotel came to Lodging Interactive to develop a comprehensive lead-generation marketing campaign aimed at capturing new wedding event inquiries. Our team designed and executed a comprehensive omnichannel marketing campaign encompassing a wedding website landing page, Instagram Direct Marketing messaging, SMS text messaging, instant document delivery of a customized wedding planning guide, and email marketing. The campaign successfully produced 345 warm wedding event leads within 90 days at the cost of only $2.60 per lead generated.