Case Studies

Case Study

Drive New Website Bookings for an Independent Beachfront Resort

Goal & Summary

Lodging Interactive was approached by an independent beachfront resort to create and manage a digital marketing campaign with a budget of $4,500 over a 90-day period. Our team developed a comprehensive strategy, utilizing multiple digital channels to maximize reach, engagement, and new bookings. As a result, the campaign generated an impressive $208,872 in revenue, a return on ad spend  (ROAS) of 4,541%.

Beachfront resort showcasing successful marketing campaign by Lodging Interactive

The primary goal of the campaign was to boost brand recognition, audience engagement and secure new reservations for the resort. To accomplish this, Lodging Interactive devised a comprehensive multi-channel digital marketing plan, aiming to maximize ROI within the allotted budget and timeline.

Strategy Deployed by Lodging Interactive
  • Organic Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Google Ads and Bing Ads
Case Study

Bridging the Gap between Dreams and Reality: A Wedding Event Lead Generation Success Story

Goal & Summary

A major branded hotel came to Lodging Interactive to develop a comprehensive lead-generation marketing campaign aimed at capturing new wedding event inquiries. Our team designed and executed a comprehensive omnichannel marketing campaign encompassing a wedding website landing page, Instagram Direct Marketing messaging, SMS text messaging, instant document delivery of a customized wedding planning guide, and email marketing. The campaign successfully produced 345 warm wedding event leads within 90 days at the cost of only $2.60 per lead generated.

Branded urban hotel used as a case study to Lodging Interactive’s Omnichannel marketing campaigns
CoMMingle360 Omnichannel Strategy Deployed by Lodging Interactive
  • Custom wedding website landing page creation and management
  • Instagram DM, keyword triggered, messaging campaign
  • Keyword-driven text messaging campaign
  • Immediate mobile-enabled document delivery service
  • Email marketing campaign
  • Lead generation database first-party data