How Hotels Can Profit Big During Festival Season

Don't just rely on your regular booking channels to capture festival demand. Create targeted promotional landing pages for each major event in your area.

How Hotels Can Profit Big During Festival Season

Festivals aren't just a fun time for guests; they're a massive revenue opportunity for savvy hoteliers. Applying smart revenue management techniques around these high-demand periods and creating ‘socially connected' landing pages for your hotel can capture significantly higher rates and boost your bottom line. 

The Power of Festivals

Major cultural events and music festivals send hotel demand through the roof. Think of events like Comic-Con, Oktoberfest, and major concerts—these have the power to double or even triple standard room rates.

Revenue Management: It's Not Just About Raising Prices

Effective revenue management during festivals means more than just jacking up prices. Here's what you need to focus on:

  • Demand Forecasting: Use market data tools to identify not only the festivals themselves but also the exact dates where demand (and prices) will peak.
  • Dynamic Pricing: Rather than fixed rates, adjust prices in real time to match demand fluctuations. This gets you the highest possible price at every point.
  • Length of Stay: Implement minimum stay requirements during peak periods to ensure you're not leaving money on the table with single-night stays.
  • Segment Your Guests: Festivals attract different crowds depending on the event. Tailor offers and packages to the interests of specific festival-goers.

Get Social: Landing Pages and Promotion

Don't just rely on your regular booking channels to capture festival demand. Create targeted promotional landing pages for each major event in your area. These pages should highlight your festival-specific rates, any special packages, and the hotel's proximity to the event location.

Promote these landing pages heavily on social media. Use festival-related hashtags, target ads to people interested in the event, and consider partnering with local influencers to expand your reach within the festival-going community.

Simplify Your Promotional Landing Page Strategy

Lodging Interactive’s Social Media Amplified service creates compelling festival and event promotional landing pages for hotels and seamlessly connects promotional offers to the hotel’s social media accounts and booking engine. The Company’s Account Managers work with property Marketing Directors to ensure each “socially connected” promotional landing page is deployed 60 days before each festival to ensure maximum exposure and revenue opportunities.

Please click here for more information about Lodging Interactive’s Social Media Amplified service and to schedule a demonstration.

About Lodging Interactive

Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels worldwide, including select service, full-service, and luxury properties.

The Company's social media marketing and guest reviews response division, CoMMingle:Engage, serves a range of hospitality businesses, including hotels, restaurants, spas, and management companies.

Additionally, the Company provides subscription-based website development and digital marketing services. The subscription-based service is based on a 'pay-as-you-go' model and requires little upfront investment on the part of the hotel.

The Company continues to innovate by introducing supportive services that enhance its primary business lines. Recently, it launched Commingle360 and Social Media Amplified, custom landing page services aimed at driving direct bookings through social media content posts.

Lodging Interactive has received numerous awards, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.

For more information, email, call 877-291-4411 ext. 704, or visit the company's website.


DJ Vallauri
President & Founder
Phone: 877-291-4411 ext 704