SMERF Booking Opportunities Are Back

SMERF Booking Opportunities Are Back

As the hospitality industry continues to rebound and business travel begins to recover, smart hoteliers should now be thinking about how to maximize SMERF booking opportunities for the fall and winter seasons. Thinking outside the box and leveraging new and innovative technologies can make all the difference between a successful SMERF marketing campaign and empty event spaces.

First introduced as a micro-wedding RFP lead generation service in 2020, RFPAssistleverages the ubiquity of Facebook’s Messenger service and enables properties to deliver sales materials to prospects while capturing SMERF business leads 24/7 and 365 days a year. “The results are happy prospects who are provided with immediate delivery of property event sales materials on their mobile devices and happy salespeople who receive real-time SMERF sales leads,” stated DJ Vallauri, Lodging Interactive’s Founder and CEO.

According to Knowland U.S. Meetings and Events Volume Shows Double-Digit Growth for Fourth Consecutive Month. Lodging Interactive believes now is the time smart hoteliers need to focus on SMERF business opportunities for the upcoming fall and winter seasons.

“We have shown proven results in driving SMERF RFP leads to our hotel clients which is why we offer a clear, no-risk guarantee. If a property doesn’t receive at least five SMERF RFP leads per month, they don’t pay us,” added Vallauri. “And with 90-day agreement terms, hotels are never locked in long-term.”

RFPASSIST Delivers Warm Sales Leads

RFPAssist captures Warm SMERF leads by capturing the following information and delivering it in real-time to the hotel sales team:

  • Prospect’s name
  • Email address
  • Phone number
  • Event type
  • Event dates
  • Number of expected attendees, and
  • Number of sleeping rooms required.

“Properties are onboarded in less than 10 days with RFP leads sent to multiple hotel sales team members in real-time,” added Mr. Vallauri. “Additionally, the details of every RFP lead are databased for easy ‘roll-up’ reporting by the Director of Sales.”

For more information on how RFPAssist can deliver warm SMERF sales leads to your sales team and a demonstration, please click here or call us at 877-291-4411 ext 704.

About Lodging Interactive

Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels worldwide, including select service, full-service, and luxury properties.

The Company's social media marketing and guest reviews response division, CoMMingle:Engage, serves a range of hospitality businesses, including hotels, restaurants, spas, and management companies.

Additionally, the Company provides subscription-based website development and digital marketing services. The subscription-based service is based on a 'pay-as-you-go' model and requires little upfront investment on the part of the hotel.

The Company continues to innovate by introducing supportive services that enhance its primary business lines. Recently, it launched Commingle360 and Social Media Amplified, custom landing page services aimed at driving direct bookings through social media content posts.

Lodging Interactive has received numerous awards, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.

For more information, email, call 877-291-4411 ext. 704, or visit the company's website.


DJ Vallauri
President & Founder
Phone: 877-291-4411 ext 704