Strengthening Your Hotel’s Brand Identity Through Organic Social Media

Through organic posts, your hotel has the opportunity to communicate its unique values, personality, and guest experience in a way that resonates with your audience.

Strengthening Your Hotel’s Brand Identity Through Organic Social Media

Your hotel’s brand identity is more than just a logo or tagline—it’s the way guests perceive and experience your property. Organic social media is a key element in shaping that identity. Through organic posts, your hotel has the opportunity to communicate its unique values, personality, and guest experience in a way that resonates with your audience.

Whether your hotel is a luxury destination known for its impeccable service, a boutique property with quirky charm, or a family-friendly resort offering fun for all ages, organic social media helps you reinforce those qualities. By sharing content that aligns with your brand, such as behind-the-scenes moments, photos of special events, or stories about your commitment to sustainability, you’re shaping the way potential guests view your hotel.

Regularly posting content that reflects your hotel’s core values allows you to attract guests who are aligned with your brand. For example, if your hotel focuses on eco-friendly practices, sharing posts about your sustainability efforts will resonate with travelers who prioritize those values. The more you consistently communicate your brand’s identity through organic social media, the stronger your hotel’s reputation will become, setting you apart in a competitive market.

About Lodging Interactive

Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels worldwide, including select service, full-service, and luxury properties.

The Company's social media marketing and guest reviews response division, CoMMingle:Engage, serves a range of hospitality businesses, including hotels, restaurants, spas, and management companies.

Additionally, the Company provides subscription-based website development and digital marketing services. The subscription-based service is based on a 'pay-as-you-go' model and requires little upfront investment on the part of the hotel.

The Company continues to innovate by introducing supportive services that enhance its primary business lines. Recently, it launched Commingle360 and Social Media Amplified, custom landing page services aimed at driving direct bookings through social media content posts.

Lodging Interactive has received numerous awards, including the HSMAI Adrian Award and accolades from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.

For more information, email hello@lodginginteractive.com, call 877-291-4411 ext. 704, or visit the company's website.

Contact

DJ Vallauri
President & Founder
Phone: 877-291-4411 ext 704