2025 Holiday Crown: Lumina Resort Wins Instagram Christmas Tree Contest
The holiday spirit was on full display this season as hotels across the globe competed in Lodging Interactive’s fourth annual Instagram Hotel Christmas Tree Competition. While the leaderboard remained tight until the final hours, Lumina Resort in Wrightsville ultimately secured the top spot in our mission to support local hotel charities.
"It’s been a privilege to host this competition for its fourth year. The real win, however, is the opportunity to support the community. On behalf of Lumina Resort, we are proud to donate $1,500 to The Healing Place of New Hanover County,” said DJ Vallauri, Founder and CEO of Lodging Interactive.
The 2025 competition, which spanned from early December through January 5th, 2026, saw incredible engagement. The winning entry from Lumina Resort captured the holiday magic perfectly, bringing in 144 likes, 10 comments, and 18 shares.
"The creativity and festive energy shown by every participant this year was truly inspiring," Vallauri added.
You can view the full gallery of our 2025 contest participants here. We are already looking forward to seeing what the industry brings to the table when the tradition continues in November 2026.
About Lodging Interactive
Since 2001, Lodging Interactive has been a leading provider of Hospitality Guest Experience, Reputation Management & Digital Marketing Solutions, serving hotels, resorts, restaurants, and hospitality management companies throughout North America. Headquartered in Parsippany, New Jersey, the company delivers an integrated portfolio of services designed to help hospitality organizations strengthen guest engagement, elevate their online reputation, and drive measurable business growth.
Built on more than 25 years of hospitality expertise, Lodging Interactive combines strategic insight with a 100% human-led service model to help branded hotels, independent properties, restaurants, and management companies transform guest interactions into stronger relationships, enhanced brand loyalty, and exceptional guest experiences.
The agency’s commitment to excellence has earned numerous industry accolades, including the HSMAI Adrian Award and prestigious honors from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards.
Lodging Interactive's comprehensive hospitality solutions include CruVu™ Customer-Powered Recognition, Reputation Management, Social Media Amplified, Search Engine Optimization (SEO), Generative Engine Optimization (GEO), website design, guest engagement solutions, and strategic digital marketing services—all purpose-built to help hospitality organizations create exceptional guest experiences that inspire trust, loyalty, and long-term success.
For more information, please email hello@lodginginteractive.com, call 877-291-4411 ext. 704, or visit the company's website at LodgingInteractive.com.
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