Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, announced the launch of CoMMingle360. CoMMingle360 is a fully managed omnichannel lead generation marketing service that leverages social media platforms, text messaging, email marketing, and instant content delivery resulting in new business opportunities for hotel sales teams.
“The post-pandemic era has brought about significant changes in consumer behavior, especially when it comes to shopping for travel experiences and communicating with travel suppliers. Mobile devices have become the primary tools for research, planning, and communication, with messaging apps increasingly preferred over traditional phone calls. This shift presents an opportunity for hotel marketers to adapt and leverage omnichannel messaging to increase consumer engagement and loyalty and to drive untapped business opportunities,” said DJ Vallauri, Lodging Interactive’s Founder and CEO.
The CoMMingle360 Service Eco-System
CoMMingle360 offers an innovative approach to integrating each customer touchpoint into a cohesive and effective lead-generation sales funnel. With AI-driven technology, CoMMingle360 seamlessly moves potential customers through each stage of the engagement funnel, capturing vital customer data points and providing hotel sales teams with information required to follow up and close new business opportunities.
The CoMMingle360 service runs 24/7 with little to no human intervention. The following are a few examples of how CoMMingle360 can help hoteliers build consumer loyalty and drive new business growth:
- Generate warm leads for wedding and event sales opportunities
- Launch contests to capture UGC for the hotel’s social media marketing
- Use Facebook and Instagram to increase job applications to fill open positions
- Create interactive contests using Instagram Direct Messaging and SMS/Text
- Incorporate gamification in SMS/Text messaging by creating digital treasure hunts.
CoMMingle360 Enhances Customer Engagement and Drives New Business.
Real-Time Delivery of Hotel Marketing Materials: Modern consumers expect quick and convenient interactions with hotels. CoMMingle360 enables hotel marketers to provide real-time information and document delivery, ensuring customer queries are addressed promptly, and valuable information is shared efficiently. This not only increases customer satisfaction but also fosters trust and loyalty.
Expanding Reach: By embracing a wide range of communication platforms, hotel marketers can reach potential customers who may not be accessible via traditional marketing methods. For instance, younger demographics who are more inclined to use messaging apps and social media can be targeted more effectively through the CoMMingle360 services.
Acquiring User-Generated Content (UGC): Encouraging guests to share their memories via social media or messaging apps can generate a wealth of user-generated content. This content not only offers social proof but also provides hotel marketers with a cost-effective way to promote their properties and drive new business opportunities.
As consumers continue to embrace mobile devices and messaging apps for travel planning and communication, hotel marketers must adapt to remain competitive. With CoMMingle360, hotels can not only improve customer engagement and loyalty but also discover new ways to drive untapped business opportunities.